We have been privileged to do branding for the
finest supermarket on earth –– Wegmans.
That's not hype. FORTUNE and
FORBES say so.
And what makes our experience with
Wegmans unique is that
we've worked from both
the client side as well as
the agency side.
As its advertising director, Fred Kopp contributed to Wegmans' success by spearheading powerful, diverse customer communication initiatives that were well ahead of others in the retail industry, continuously driving sales and profit increases. At the same time, John Brown was creative director at Wegmans' agency, Jay Advertising. Working with Ferdinand Jay Smith, they delivered the emotion needed.




Wegmans People



Italian Classics